TOURISM IN KERALA
Kerala-God’s own land – is one of the beautiful state in India. The state has many first – literacy, education, urbanization and social activities being some important ones. Kerala, the birth place of Shankaracharya, can boast of its culture. The state also provided heaven to the Christian missionaries from the Middle East. Naturally, Keralites do not get involved in a thing that looks centrally cheep and super flow.
When we look at the tourist centres in Kerala they have decided and devised from national or cultural points of view not from the western angle. Naturally they are Thiruvananthapuram, one of the cleanest cities of India- an abode of beautiful temples, churches and mosques. Ponmudi and Padmanabhapuram palace, Periyar wild life sanctuary, the pilgrim center of Sabarimala- abode of Lord Ayyappan, Kochi – the queen of Arabian sea, Wellington Island, Kalady – the birth place of Shankaracharya, Lord Krishna shrine of Guruvayoor, Edaki cave in Wynad and Kalamandalam, the famous Kathakali center, the sea beaches of Kerala attracts a million tourists a year.
To develop tourist industry, Kerala will have to do away with the apathy for westernization to some extent. But it was not completed. Kerala ranked fourth among the recipients of financial assistance from the tourism finance corporation of India for projects. Still it hasn’t come up.
There was a 27% increase in the inflow of foreign tourists in India in 1993-94. But Kerala could not increase its share. The state will have to develop its infrastructure that is development of better roads, Telecommunications, power and water supply and five star hotels. Moreover Govt, should encourage private sector to develop hill stations, sea beaches and areas in between plantations.
If tourism industry is developed in the right lines in Kerala it will top on other states and will provide employment to the large number of unemployed people both in the private and public sector.
Because of the ancient cultural background Kerala can ill afford the promiscuity. But Drug peddling is a common phenomenon several services are available in shacks and M privately rented houses.
According to Bruno De Souza “tourism is ruining the quality of our life and spoiling our youth”. But according to Libia Pereira “Tourism is not bad provided we take proper safeguards to keep its evils out”. Let the youths of Kerala who go for white collared jobs not fall a prey to the evils of the flourishing industry. Let’s treat the foreign tourist as we wish to be treated abroad. Expedition and planned action by state and the center will not only add to our foreign exchange earnings, but will help the east of the world understand India and its hoary culture better.