SHOW TO SELL – Best Sales and Marketing Ideas #96

Jose John July 27, 2013 No Comments
101 Best Sales and Marketing Ideas IDEA 96: SHOW TO SELL Sometimes, with some products, you do better not to talk about something, but to show it – demonstrate it –working. Whether it is a photocopier or a car in which you offer prospects a test drive, the principles are similar. Idea Many people do less than a good job of demonstrating. Here I have in mind Panasonic, and a perfectly conducted demo I once attended…. What are the key factors if a demonstration is to work and boost the chance of sales success? Many of the basic rules of selling apply here. You must focus on needs, maintain interest (maybe not every aspect of your customers and a comprehensive run-through of features may be neither necessary nor appreciated), go through matters following a pre-explained structure and sequence, and above all, talk benefits. The job is to get people to imagine something in use. So remember: Set up fast. Make sure you get everything ready. Have you got the key and is the electricity switched on? Make it understandable. This is vital. Demonstrations can be spoilt by jargon, gobbledegook, and confusion. Sometimes they consist of an over-lengthy discussion about irrelevant details. Everything must be spelt out so that it...
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