101 Best Sales and Marketing Ideas IDEA 97: DEFINE YOUR JOB Different sales jobs are, well, different. For instance, one may involve much cold calling, another none. One may involve short one-off meetings, while others may necessitate a long chain of events all of which must be got right. Simply to say that job is … Read more
101 Best Sales and Marketing Ideas IDEA 96: SHOW TO SELL Sometimes, with some products, you do better not to talk about something, but to show it – demonstrate it –working. Whether it is a photocopier or a car in which you offer prospects a test drive, the principles are similar. Idea Many people do … Read more
101 Best Sales and Marketing Ideas IDEA 94: THE SMALL PRINT Many a deal has founded on the small print. The customer likes the product, they want to buy the product, May even at some stages they intend to do so, and then – suddenly – they decline. Something about the terms of the deal … Read more