Essay Topics on ADVERTISING

English_Master March 21, 2015 No Comments
ADVERTISING It is inconceivable to think of the modern world without advertising. It is one of the constitutive elements of modern living and in terms of costs involves astronomical figures. In its extended sense advertising is as much applicable to the world of politics and religion as to that of business and trade. Here however, we will confine ourselves to the more common world of business, where one is struck by the intensity and subtlety of the advertising it resorts to. Perhaps it is inherent in mass production for extensive markets across a country and beyond to thrive on large-scale advertising. One thing generally leads to another, International trade were made possible, thanks to the unprecedented development in the means of transport and communication and it in turn created the giant publicity firms and advertising agencies. Two obvious functions of all advertising campaigns are bringing new products or services to the knowledge of their prospective customers and promoting their sales and use. Nothing wrong in this but trouble arises when exaggerated or patently dishonest claims are made by the manufactures for their wares with the express intention of making profit at the customer’s expense. Furthermore, two associated evils of unscrupulous advertising are vitiating the psychology of potential buyers and...
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Essay Topics on ADVERTISING

English_Master March 13, 2015 No Comments
ADVERTISING This is an age of advertising. A big part of their capital is being spent on advertising by the businessmen, traders, firms, companies, entrepreneurs and shopkeepers. In these times of expansion, modernization, integration and liberalization of business, there is boom in consumerism. And so, naturally, there is boom in advertisement. Advertising has become universal and many faceted. One can’t escape or avoid it. It is there on the railway platforms, bus stands, trains and buses, trams, at the market places in the streets, on the roof-tops, on the silver screen the small screen of TV, in journals, magazines, and newspapers, even on electricity and telephone bills. Its forms are very many, amazing and boundless. Hoardings, bills, slogans, neon signs, prints, announcements, tableaus, small but colourful processions etc. are some of these forms. The senses of consumers are being increasingly assaulted by these advertisements. And ultimately, it is an assault on our pockets and incomes. These advertisements lure, oblige and pressurize the people to buy. There are tantalizing offers of rebates, discounts, free gifts, free homes deliveries, buy now and pay later, and so on. Advertisement is a great psychological weapon to lure customers. It also increases the prices of items to be purchased. For example, when a lady...
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