ADOPT THE RIGHT ATTITUDE – Best Sales and Marketing Ideas #25

101 Best Sales and Marketing Ideas IDEA 25: ADOPT THE RIGHT ATTITUDE Sales people often ask me what the key to sales success is. Would that it was so simple! Success comes not from one thing, but is largely in the details: the approach, the techniques used- and the attitude that people take to it. … Read more

MAKE YOUR CUSTOMER IMPROVE YOUR PRODUCTIVITY – Best Sales and Marketing Ideas #24

101 Best Sales and Marketing Ideas IDEA 24: MAKE YOUR CUSTOMER IMPROVE YOUR PRODUCTIVITY For anyone selling, and certainly for a full –time sales person, sales productivity is vital. Only when you are face to face with a customer or prospect will you produce business, yet there is so much more to be done. Tasks … Read more

REMEMBER THAT IT IS A COMMERCIAL TRANSACTION – Best Sales and Marketing Ideas #23

Best Sales and Marketing Ideas IDEA 23: REMEMBER THAT IT IS A COMMERCIAL TRANSACTION Any sales person has a complex job to do. It may run from finding prospects to conversations, meetings, written proposals, and more, but the final stage is always the same –closing on profitable deal. But is there more to be done? … Read more

DIRECT THE MEETING – Best Sales and Marketing Ideas #22

101 Best Sales and Marketing Ideas IDEA 22: DIRECT THE MEETING It is without a doubt easiest to sell successfully if you are in the driving seat. Being too circumspect at the start can seem like a soft, comfortable approach, but it may only succeed in putting the customer in the driving seat. From there … Read more

SEND A CARD – Best Sales and Marketing Ideas #21

101 Best Sales and Marketing Ideas IDEA 21: SEND A CARD There is always a need to keep in touch, to remind customers and prospects of your continued existence, either because there is time ahead of an order or because you need to maintain contact between orders. In this electronic age the written message is … Read more

USE A SPOKEN LOGO – Best Sales and Marketing Ideas #20

101 Best Sales and Marketing Ideas IDEA 20: USE A SPOKEN LOGO There are many circumstances when it is advantageous to be able to describe to people what you do and what you sell briefly in sentence. Once common occasion is when you meet someone at a conference and they ask, “What do you do?” … Read more

SUPPORT THEIR CHARITY – Best Sales and Marketing Ideas #19

101 Best Sales and Marketing Ideas IDEA 19: SUPPORT THEIR CHARITY There are parts of the world where bribes are the norms, but for the most part it is not a good idea to bribe your prospect, and certainly that is not one of the ideas listed here. However there are ways to please people … Read more

MAKE PAYMENT DEPENDENT ON RESULTS – Best Sales and Marketing Ideas #18

101 Best Sales and Marketing Ideas IDEA 18: MAKE PAYMENT DEPENDENT ON RESULTS Buying anything entails some risk. Customers wonder, will it be good, will it work, and will it last? And will I regret buying it? Understandably, if something is seen as expensive these sorts of feeling are intensified. People tend to worry less … Read more

USE VISUAL AIDS EVEN WHEN YOU CANNOT – Best Sales and Marketing Ideas #17

101 Best Sales and Marketing Ideas IDEA 17: USE VISUAL AIDS EVEN WHEN YOU CANNOT Every sales person knows the truth of the old saying that a picture is worth a thousand words. Visual aids (everything from a graph to the product itself) have to be used in the right way. You must let them … Read more

STRAWBERRIES AND CREAM – Best Sales and Marketing Ideas #16

101 Best Sales and Marketing Ideas IDEA 16: STRAWBERRIES AND CREAM One sure way to sell more is to link selling one thing to selling another. This is true from marketing perspectives – for example mobile phone and call revenue, or computer printers and toner cartridges- but it is also true of selling. Historically, for … Read more

CLIMB THE STAIRS – Best Sales and Marketing Ideas #15

101 Best Sales and Marketing Ideas IDEA 15: CLIMB THE STAIRS Many businesses need a constant supply of new prospects. Prospecting – and cold calling – is not most sales people’s favourite activity. The trick to ensuring that have a constant supply of new people to talk to is to have number of methods, where … Read more

LOSE YOUR EGO – Best Sales and Marketing Ideas #14

101 Best Sales and Marketing Ideas IDEA 14: LOSE YOUR EGO In many field of selling it is more important to get the order than to get the credit or some kind of person involvement. Idea A consulting firm (which must remain nameless)…. Without a doubt the best example I have ever come cross of … Read more

BE WILLING TO GET YOUR HANDS DIRTY – Best Sales and Marketing Ideas #13

101 Best Sales and Marketing Ideas IDEA 13: BE WILLING TO GET YOUR HANDS DIRTY Not all sales meeting take place in a cozy office, or indeed in any sort of comfortable environment. Some take place on the move, some are conducted outdoors, I’ve know them to happen at the bottom of mineshaft. The environment … Read more

INSISTING ON RESPECT – Best Sales and Marketing Ideas #12

101 Best Sales and Marketing Ideas IDEA 12: INSISTING ON RESPECT The relationship between a customer and a supplier is worth some thought.  The people involved do not have to like each other, at least not in the “Do come to dinner” sense, but they must have a good working relationship. There must be trust … Read more

BE ON TIME – Best Sales and Marketing Ideas #11

101 Best Sales and Marketing Ideas IDEA 11: BE ON TIME Punctuality is one of the old-fashioned virtues. It is in the same mould as courtesy, of which we are told that it “costs nothing”. But matter and punctuality links to a thought already expressed here, that you should not waste a customer’s time. If … Read more