Jose John December 1, 2015 No Comments
ADVERTISING: USES AND ABUSES Modern life is a very complex one. So, man has discovered many means to survive. There are many manufactures that produce essential goods. So it becomes necessary for them to keep the purchaser well-informed. The makers do it through advertisement. It is a mod­em art to reach the prospective buyers. Today advertisement plays a very vital role in our daily life. This art is based on the principle of human psychology. Needs and wants are the guiding factors. So, the businessman adopts such methods in order to attract the customers to his product. The advertiser also tries to create demand for the product if there exists none. Actually what we see is that good advertisements are the matured and ripe fruits of some clever thinking done by very sound and crafty brains. If the article is advertised again and again in a catchy and tasteful manner, it becomes very difficult to check temptation to buy it. Uses— There are many uses or advantages of advertisement. It is a very effective means of publicity and propaganda. We can get all the necessary information needed by us from the advt. column of a newspaper. Advt. can be done through many agencies. Newspaper is one of them. Other...
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