SOAP OPERA GENRE: Essay

English_Master May 4, 2016 No Comments
SOAP OPERA GENRE Before I saw “Neighbours”, I didn’t know there was an Australia. The soap opera genre originated in American radio serials of the 1930s, and owes the name to the sponsorship of some of these programs by major soap powder companies. Proctor and Gamble and other soap companies were the most common sponsors, and soon the genre of ‘soap opera’ had been labeled. Like many television genres (e.g. news and quiz shows), the soap opera is a genre originally drawn from radio rather than film. Television soap operas are long-running serials tradition­ally based on the close study of personal relationships within the everyday life of its characters. Soaps are a consistent set of values based on personal relationships, on women’s re­sponsibility for the maintenance of these relationships and the applicability of the family model to structures. In soap operas at least one story line is carried over from one episode to the next. Successful soaps may continue for many years: so new viewers have to be able to join in at any stage in the serial. In serials, the passage of time also appears to reflect ‘real time’ for the viewers: in long-running soaps the charac­ters age as the viewers do. The longer they run the more...
read more