We are living in the age of advertisements. Wherever we cast glance we see around us advertisements. It plays an important role in the modern world of trade and business. Even the smallest or the biggest traders use the techniques to advertise their goods and commodities.

Nowadays our world has become very competitive. Everybody wants to be number one in the race of competition. So it proves to be very helpful to traders and businessmen. Employment column is very helpful to unemployed boys and girls. Matrimonial advertisement also serves the purpose of marriage of the children of parents. Advertisement of missing goods and persons, plots and shops to let or on sale and tutors for children are all very useful and informative. Advertisement has become necessary in every walk of life.

Some years ago we used to see these advertisements in the newspapers, cinema-halls, on the walls of the public places and in the magazines, but nowadays TV has made them most important. All the big businessmen are spending money on them very lavishly. Radio sets and transistors are also playing very important role in an advertising the goods. We see big posters and signboards on the crossings of the roads, at railway station and on the walls of the cities. Sometimes they are seen written and painted on the buses, trains and other vehicles too.

Advertisements are made and painted in such an artistic manner that they suddenly attract the customers awards the goods. Nowadays every businessman wants t sponsor every that programme which is very popular. Those who prepare these advertisements are known as ‘Dream Merchants’. They represent the most ordinary thing in such an idealistic manner that one can start imaging in the serials and pictures on TV sets, their artistic, scientific and attractive methods of representation hypnotize the public and they buy their products.

Advertisement is the main source of income for the newspapers, magazines and television. They are advantageous both for consumers and producers. Producers also earn a lot of money by spending on advertisements. Models too earn a lot of money by acting in the advertisements.

Sometimes first class goods lose their value without advertisements and sometimes goods advertised as best often do not prove worth the price they are paid for. Many times it proves a polished way of cheating the innocent public. Consumers suffer because it adds to the cost of production. On the other hand alluring and glamorous posters become the cause of accidents at the crossings. They spoil the beauty of walls too.

Government should take steps to check these advertisements so that these businessmen may not cheat the consumers for their own selfish motives. Nowadays businessmen spend more and more money on these aids rather that to improve the quality of the goods. They must not do that. It is a backbone of trade and wide publicity of the goods create demand for the same.