Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them?
Whether it is on TV, radio or hoardings at the side of the road, advertisements have become a part of our lives. Advertising is a powerful and persuasive medium. Consumers are influenced by advertisements in both positive and negative ways. This essay shall delve into the ways adverts affect the common man and suggest ways to protect people from the negative effects of adverts.
On the positive side ads tell us about the new products that are launched in the market. They also tell us about the working of these products. After seeing the ads, consumers can go to the market and select things of their choice.
On the other hand, advertisements can cause people to be dissatisfied with what they already gave and make them want more. Being exposed again and again to products which one cannot afford leads to dissatisfaction. Furthermore, not all parents are in the position to afford the goods which the children see advertised and want to possess. This often leads to feelings of inadequacy among them. In addition to this advertisements lead to materialism and people lay too much emphasis on material goods. People are prepared to work long hours or even turn to crime to get these goods.
The solution is not simple as advertising has become a very pervasive medium. To begin with, advertisements which make false claims should be banned. Then there should be consumer awareness programs. Consumers should be warned against too much consumerism. Finally, advertisements for liquor and those ads which show stunts should also be banned.
In conclusion, I believe that, today we are influenced a lot by adverts, both in positive and negative ways, without adverts we would lose a valuable source of revenue which is used for the benefit of majority. Our lives would be dull without these ads and there is not much that can be done against the consumerism they promote.