Humanity is the superb state of man in the society. The long history of man from the barbaric age to the present sophisticated society is a history of the suppression of evil wishes and actions. It is a long record of how man has developed an international outlook of brotherhood and has established a cultural … Read more
A WEEKLY MARKET DAY Don’t rush. Drive slow. See the baby crossing the road, cried my sister. The driver slowed down the jeep. We were on the highway from Ranchi to Raigarh. But now at Patratoli the highway was overflowing with human beings of all ages- men, women, old and young –little children running on … Read more
A VISIT TO A HISTORICAL MONUMENT- THE TAJ One has to attune one’s mind while passing from spiritual faith to mortal love. Holy Haridwar and Rhishikesh, the abodes of Saints were left miles and miles behind. I was sailing on the clouds of fancy. My soul was pining to see the monument that has immortalized … Read more
A MORNING SCENE IN MY TOWN The soul of William Wordsworth experiences bliss when he looks at London from the West minister Bridge. His lips brimming with joy move in the appreciation of The beauty of the morning: silent, bare, Ships, towers, domes, theatres, and temples lie Open unto the fields’ and … Read more
A GREAT NATURAL CALAMITY ‘THE GUJARAT EARTHQUAKE’ “Saare jahan se accha” was silenced within a moment. There was no hue and cry – just a rumbling – the earth shook violently devouring 400 girls and boys who were marching towards the Town Hall in Anjar at 8.46 to celebrate the Republic Day on 26th January … Read more
A DAY WHEN EVERYTHING WENT WRONG It was a Sunday morning and I wanted to have a little more rest. But the dogs won’t stop barking. My room being by the side of the street it was I who had to face the gauntlet. I had only three hours’ sleep by five in the morning … Read more
101 Best Sales and Marketing Ideas Idea 101: KEEP SEARCHING FOR AN EDGE As a final entry (and yes, I know it says 100 ideas on the cover, but I have made a point of emphasizing the usefulness of something unexpected), I would like to make a point about the dynamic nature of the sales … Read more
101 Best Sales and Marketing Ideas IDEA 100: WHY ARE YOU CALLING? This book has touched on one of the perennial success factors of selling: preparation. Good records, clear thinking before a sales meeting, an agenda and more all help you to run the kind of meeting that you want, and those customers find useful. … Read more
101 Best sales and Marketing Ideas IDEA 99: NEVER TELL OBVIOUS LIES It may be that selling involves some exaggeration, and occasionally a little white lie, but more than that runs risks. Tell someone that the battery life of some gizmo is twice what it actually is, and this description may help clinch the sale, … Read more
101 Best Sales and Marketing Ideas IDEA 98: GO ON FOOT I’ve mentioned sales productivity elsewhere. It is a truism that the greater the amount of time you spend – primarily face to face – with customers, the greater the chance of your concluding deals and producing business. Yet there are so many hazards that … Read more
101 Best Sales and Marketing Ideas IDEA 97: DEFINE YOUR JOB Different sales jobs are, well, different. For instance, one may involve much cold calling, another none. One may involve short one-off meetings, while others may necessitate a long chain of events all of which must be got right. Simply to say that job is … Read more
101 Best Sales and Marketing Ideas IDEA 96: SHOW TO SELL Sometimes, with some products, you do better not to talk about something, but to show it – demonstrate it –working. Whether it is a photocopier or a car in which you offer prospects a test drive, the principles are similar. Idea Many people do … Read more
101 Best Sales and marketing Ideas IDEA 95: BENCHMARK YOURSELF You may be pretty good at selling (even though you say so yourself), but do you know how you compare with others, not just in your organization, but also more widely? Idea From consultants Miller Heinman … This company specializes in the sales area. It … Read more
101 Best Sales and Marketing Ideas IDEA 94: THE SMALL PRINT Many a deal has founded on the small print. The customer likes the product, they want to buy the product, May even at some stages they intend to do so, and then – suddenly – they decline. Something about the terms of the deal … Read more
101 Best Sales and Marketing Ideas IDEA 93: BECAUSE YOU’RE SPECIAL There is saying that a little flattery goes a long way, meaning that flattery can oil the wheels of relationships, and carry people with you. Of course, this is something to use carefully. If flattery is used like a blunt instrument, or in the … Read more