DON’T WASTE CUSTOMERS TIME – Best Sales and Marketing Ideas #10

101 Best Sales and Marketing Ideas IDEA 10: DON’T WASTE CUSTOMERS’ TIME We all know people are very much busy these days. Customers normally take what they consider an appropriate amount of time to make a decision. So it makes sense not to try to sidestep that, by either rushing them or spinning out the … Read more

THE RIGHT WEIGHT OF CASE – Best Sales and Marketing Ideas #9

101 Best Sales and Marketing Ideas IDEA 9: THE RIGHT WEIGHT OF CASE A difficulty some sales people have is in deciding how much to say about their product and service. Realistically comprehensiveness is often not one of the options: more and more buyers lay down time restraints in one way or another. You might … Read more

CLOSE CONTACT – Best Sales and Marketing Ideas #8

101 Best Sales and Marketing Ideas IDEA 8: CLOSE CONTACT Many customers check out potential purchases on the internet these days. This means makes contact with an individual business they have done their research and may see the process of selection and buying as well on the way. But this can create long-distance contact from … Read more

FIND THE DECISION MAKER – Best Sales and Marketing Ideas #7

101 Best Sales and Marketing Ideas IDEA 7: FIND THE DECISION MAKER Anything selling technique must be directed to the decision maker, whoever that is (it may be more than one person). Identifying who you are talking to and what role they play is vital. Sometimes your contact will have specific brief: perhaps they are … Read more

ENHANCING CUSTOMERS RECALL OF YOU – Best Sales and Marketing Ideas #6

Best Sales and Marketing IDEAS 6: ENHANCING CUSTOMERS’ RECALL OF YOU (CONTINUED from Idea #5) A business card certainly acts as reminder of you, especially early on in relationship with a customer. It is something that is likely to be kept, and it demands an active step to get rid of it, when the customer … Read more

ENHANCING CUSTOMERS’ RECALL OF YOU – Best Sales and Marketing Ideas #5

BEST SALES AND MARKETING IDEAS #5: ENHANCING CUSTOMERS’ RECALL OF YOU Here is a card trick that creates appositive and lasting, impression. A smart card is part the basic kit of anyone selling. In some markets (in the East for instance, where the Japanese even have plastic waterproof card to exchange by the pool), their … Read more

A GOOD FIRST IMPRESSION – Best Sales and Marketing Ideas #4

IDEA 4: A GOOD FIRST IMPRESSION You only get one chance to make a good first impression. That statement may be cliché, but it is true. In sales terms another maxim is almost more important; first impression last. However you look at it, selling is easier if first impression lead people to positive conclusions, and … Read more

Make Customers Respect You – Best Sales and Marketing Ideas #3

IDEA 3: MAKE CUSTOMERS RESPECT YOU If a customer sees you as professional, they will be more likely to trust you, to listen to your advice- and to buy from you. Sometimes what can engender this respect comes through general manner and how you are with people, rather than from something that is inherently part … Read more

Be Available – Best Sales and Marketing Ideas #2

IDEA 2: BE AVAILABLE It is, of course, a fact that often it is tedious dealing with customers who will not make up their mind. You want confirmation now. They want to think about it (which reminds me of the saying that when a customer’s says” I’ll think about it and let you know”- you … Read more

Getting People to Give you Time – Sales and Marketing Ideas #1

IDEA 1 : GETTING PEOPLE TO GIVE YOU TIME Many sales people need to take steps to get people to give them their undivided attention, to spend sufficient time with them and to do so willingly because they believe it is useful. But…. People are busy, these days pressure on time seems to be greater … Read more