Nowadays, a very popular means of social interaction and propagation that has emerged along with the print media is the rise of Electronic media. The birth of electronic media took place with the invention of radio when single voice miles away thrilled millions across the continents who marveled at this miraculous hearing of a voice. People wondered and were over-joyed with this great invention. It was the beginning of an entirely new era. Science was hailed as the mistress of all knowledge because it had made the impossible happen-a voice travelled and reached every nook and corner of the world. Owning a radio became a symbol of pride and social status.
When the voice got a face through Television, the people were left aghast. How could they see a person sitting miles away? And that hear him? So clearly so closely? It was the miracles of miracles wonder of wonders. Science is pack of magical things television is revolution in itself. The whole world got shrunk into that one room of the house then on September 15, 1959. Dooradarshan was inaugurated in India.
These also reflect upon the social impact that television has. With the introduction of Cable Television in 1993, electronic media has emerged as a greater social force than ever. Gone are the days when television was a monopoly of a few rich. ‘Now the idiot box’ as it has been called by many is found in every home, shop and office. Television now has invaded not only every home, but every sphere of life, in fact, in some way or other television now-a-days dictates our life. It has invaded and cut short our social life. People preferred to watch television instead of visiting people or socializing. It has severed all homely conversations.
But blaming television for all this solely would be an utter foolishness. Such things happen when human beings are enslaved by technology, when they let such things guide their lives and master them. If used judiciously, the electronic media can prove to be very useful educationally as well as socially, politically and economically. TV can in fact, be used as a powerful medium to spread social awareness among the illiterate masses against various social evils. Discussions on various topics can help the educated masses increase their intellectual abilities and widen their horizons. The various news channels keep the vigilant citizens updated. Channels like Discovery and National Geographic keep the inquisitive mind busy and satisfy every intellectual query of a mind. Alone with these are endless number of entertainment channels is solely there amuse and tickle the audience. Now even a number of kid’s channels have come to cater to this special section of the society.
Internet is another electronic media which is fast growing and extremely popular. And internet can help popularize technology internationalize and universalize our outlook. Thus electronic media can play a great constructive role in helping build up the social and cultural infrastructure of the nation if used wisely within the limits of decency and intellectuality.