The Use and Abuse of Advertisements
Modern advertisement is a skilful way of blowing one’s own trumpet. The most successful businessman is he who knows the secret of effective advertisement. A clever advertiser knows how to squeeze money even from a miserly consumer. Advertisements are broadcasted by means of newspaper, radio, television, cinema, etc. New devices are adopted every day for the purpose of advertisement.
Advertisement has its advantaged. We are living in the age of advertisements. Advertisements are the life-line of business today. The smallest and the biggest traders alike use the techniques to advertise their goods and services. Nowadays the world has become very competitive. In this age of competition, goods cannot be sold without proper advertisement. The consumers would not know of the existence of many good things if they were not advertised. Advertisement can help the public in choosing and buying the best in the market. The results of new discoveries and inventions and the devices for comfortable living are made known to the public through advertisement. Advertisements bring profit to the producers and offer a wide choice for the public.
The employment column in newspapers is very helpful to unemployed people. Matrimonial advertisements help marriages to take place. Advertisements of missing goods and persons, of plots and shops to let or for sale, etc. are very useful and informative. Thus advertisement has become necessary in every walk of life. Advertisement is the main source of income for the newspapers, magazines, television and radio. They are advantageous for both consumers and producers. Models earn a lot of money by acting in advertisements.